Marketing

The Power of Wardrobe in Business

The Power of Wardrobe in Business: Importance, Influence, and Lessons from Iconic Figures

In the world of business, first impressions are everything. The moment you step into a room, your wardrobe in business starts communicating even before you utter a word. This article delves into the often-underestimated power of wardrobe in business, its importance, and lessons from some iconic figures like Steve Jobs and Mark Zuckerberg. We’ll explore …

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Why Business Planning is Crucial for Achieving Sustainable Growth?

Why Business Planning is Crucial for Achieving Sustainable Growth?

“Business Planning” takes center stage in the ever-evolving world of business, where the pursuit of growth is a fundamental objective. However, the pursuit of growth is not a mere numbers game—it’s about achieving sustainable, long-term success. Welcome to an exploration of “Why Business Planning is Crucial for Achieving Sustainable Growth,” a comprehensive analysis that explores …

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What Is a Competitive Environment In Marketing?

A competitive business environment is an essential part of many industries and organizations. It involves how different businesses compete in the market and how organizations adjust their strategies to remain relevant in the market. It involves promotional strategies, marketing channels, and pricing methods within a given market.  A competitive environment is a market in which …

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What Is A Marketing Decision Support System?

A marketing decision support system (MKDSS) is a system that helps businesses make informed decisions based on their marketing goals. It uses historical data to create various scenarios and analyze the potential outcomes, allowing businesses to identify the most effective approaches.  Marketing Decision Support System was first introduced in the 1970s and has since become …

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What Is Multi Media Marketing?

Today’s marketplace is much more competitive and complex than ever before, with customers utilizing multiple channels during their journey to purchase. Multi Media marketing is now essential for modern businesses in order to exist within the consideration set of potential customers.  Multimedia marketing employs multiple advertising mediums to create an integrated strategy. This might include …

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What Role Does Product Service Management Play In Marketing?

Product Service Management (PSM) is a marketing function that focuses on improving a product or service in response to changes in the market. It involves continual evaluation of the features of a product or service to ensure that it is meeting the needs of customers and staying competitive within the market.  Introduction to Product Service …

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How Have Technology And Internationalization Affected Marketing Research?

Marketing research is a vital tool used by businesses to understand their customers and the market in which they operate. In recent years, advances in technology and internationalization have changed the way companies conduct marketing research. Technology has actually given rise to many new research methods that have become more and more popular as time …

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