What Is a Competitive Environment In Marketing?

A competitive business environment is an essential part of many industries and organizations. It involves how different businesses compete in the market and how organizations adjust their strategies to remain relevant in the market. It involves promotional strategies, marketing channels, and pricing methods within a given market.  A competitive environment is a market in which […]

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What Are Three Core Concepts Of The Change Management Process?

What Are Three Core Concepts Of The Change Management Process?. Change management is the process of introducing and managing change in an organization in order to achieve a desired outcome. It can involve a range of activities, from developing a strategic vision to making sure changes are implemented and reinforced.  It is an important tool

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What Is A Marketing Decision Support System?

A marketing decision support system (MKDSS) is a system that helps businesses make informed decisions based on their marketing goals. It uses historical data to create various scenarios and analyze the potential outcomes, allowing businesses to identify the most effective approaches.  Marketing Decision Support System was first introduced in the 1970s and has since become

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What Is Multi Media Marketing?

Today’s marketplace is much more competitive and complex than ever before, with customers utilizing multiple channels during their journey to purchase. Multi Media marketing is now essential for modern businesses in order to exist within the consideration set of potential customers.  Multimedia marketing employs multiple advertising mediums to create an integrated strategy. This might include

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What Role Does Product Service Management Play In Marketing?

Product Service Management (PSM) is a marketing function that focuses on improving a product or service in response to changes in the market. It involves continual evaluation of the features of a product or service to ensure that it is meeting the needs of customers and staying competitive within the market.  Introduction to Product Service

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