What Role Does Product Service Management Play In Marketing?

Product Service Management (PSM) is a marketing function that focuses on improving a product or service in response to changes in the market. It involves continual evaluation of the features of a product or service to ensure that it is meeting the needs of customers and staying competitive within the market.  Introduction to Product Service …

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How Have Technology And Internationalization Affected Marketing Research?

Marketing research is a vital tool used by businesses to understand their customers and the market in which they operate. In recent years, advances in technology and internationalization have changed the way companies conduct marketing research. Technology has actually given rise to many new research methods that have become more and more popular as time …

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What Is Involved In Making Good Marketing Decisions?

Making good marketing decisions is essential for businesses to remain competitive and successful in today’s marketplace. But what exactly does that mean? “Marketing decisions” refer to any decisions made by a company regarding its marketing strategy, such as which channels to use to reach potential customers, how to allocate resources, how to measure success, and …

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How Targeted Marketing Can Influence Your Spending Habits?

The introduction of social media has revolutionized how people interact and spend their money. Social media platforms are now being used to influence consumer spending habits, with targeted ads, online shopping convenience, fear of missing out (FOMO), impulse spending, influencer ads, and promotions and discounts all playing a role.  It is important to understand how …

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What Is The Digital Version Of Word-Of-Mouth Marketing?

Are you curious about the digital transformation of word-of-mouth marketing? In our insightful guide, “What Is The Digital Version Of Word-Of-Mouth Marketing,” we explore how online platforms, social media influencers, user-generated content, and online reviews have revolutionized the way businesses generate buzz, build credibility, and connect with their audience in the digital age. Join us …

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