Post Date: May 22, 2025

Running a business during a crisis is no small feat. Nadiya Chorna’s extensive experience navigating economic downturns, pandemics, and war offers a practical guide for entrepreneurs facing challenges. Here are her 10 key strategies.
1. Flexibility and Adaptation
Quickly adapt to changing conditions. Nadiya emphasizes reviewing business processes, optimizing costs, and finding alternative sales channels.
2. Build a Strong Team
Invest in training and motivation to create a cohesive, high-performing team ready to face any challenge.
3. Strategic Thinking
Use crises as opportunities to innovate and improve processes. Nadiya’s businesses thrived by embracing change.
4. Create a Crisis Action Plan
Prepare for the unexpected with a clear plan that includes financial reserves and recovery strategies.
5. Regularly Review Risks
Monitor risks continuously and adjust your strategies accordingly.
6. Communicate Effectively
Maintain open communication with clients, partners, and employees to build trust and address concerns promptly.
7. Use Crises to Innovate
Test new ideas and approaches to strengthen your market position.
8. Analyze the Market
Stay informed about trends to identify new growth opportunities.
9. Optimize Processes
Streamline operations to maintain efficiency during challenging times.
10. Focus on Long-Term Goals
Keep your vision in mind and use crises as stepping stones toward achieving it.
Dive into the Succeeding in Business Encyclopedia for tools to develop a resilient business strategy today.