The Four Types of Entrepreneurship – Which One Are You?

“The best way to predict the future is to create it.”

Peter Drucker

Entrepreneurship isn’t one-size-fits-all. Sarah Liew categorizes entrepreneurs into four main types, each with unique challenges and opportunities.

1. Small Business Entrepreneurs

• Focus on local markets and steady growth.
• Examples: Local retail stores, family-run businesses, and small service providers.
• Action Tip: Build strong customer relationships and provide consistent value.

2. Scalable Start-up Entrepreneurs

• Aim for high-growth potential and attract investors.
• Examples: Tech start-ups, subscription-based models.
• Action Tip: Test your business model in a small market before scaling.

3. Large Company Entrepreneurs

• Innovate within established companies.
• Examples: Executives expanding into new markets, R&D-driven ventures.
• Action Tip: Focus on disruptive innovations that improve efficiency.

4. Social Entrepreneurs

• Prioritize community impact over profit.
• Examples: Non-profits, sustainability-driven enterprises.
• Action Tip: Leverage grants and alternative funding to support your mission.

Understanding your entrepreneurial type helps you align your strategy with your goals.

Learn how to leverage your entrepreneurial strengths at Succeeding in Business Encyclopedia.