The Prospecting and Marketing Speedometer – A New Approach to Business Growth

“If it’s to be, it is up to me.” – William Johnsen

In business, growth is directly tied to the amount of effort and energy you invest in prospecting and marketing. Ryan Thompson’s Prospecting and Marketing Speedometer provides a structured way to measure and optimize sales activities for maximum returns.

Understanding the Speedometer Approach

Your business operates like a car:

• High acceleration (Red Zone) – Fast growth but requires high effort.
• Cruising speed (Orange Zone) – Sustainable growth through nurturing strategies.
• Idle mode (Green Zone) – Passive marketing with long-term brand reinforcement.

1. The Red Zone – Fast Results, High Effort

• Face-to-face, door-to-door prospecting
• Paid social media ads
• Lead magnets with opt-ins
• SEO for immediate inquiries

Focus on high-impact activities that bring results within three months.

2. The Orange Zone – Nurturing Relationships

• Email marketing and direct mail
• Networking and sponsorships
• Voice-to-voice nurture calls
• Community seasonal campaigns

Action Tip: Implement consistent communication to stay top-of-mind with your leads.

3. The Green Zone – Brand Awareness & Longevity

• Content creation (blogs, social media posts)
• Visual signage and billboards
• Passive advertising (branded merchandise, sponsorships)

Action Tip: These activities build long-term recognition but should not be your sole marketing focus.

By integrating all three zones into a multi-layered prospecting system (MLPS), businesses can create a sustainable growth engine.

Learn more about the Prospecting and Marketing Speedometer at Succeeding in Business Encyclopedia